We tell
powerful stories.
We believe every organization has a powerful story to tell.
Perhaps yours is one of grit in the face of adversity or humanity in a disconnected world.
We unearth the poetry of your work, define your message, and create content that moves your audience - to awareness, to engagement, and to action.
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SERVICES
BRAND STRATEGY
In today’s fractured media environment, disinformation moves fast – and perception is everything. Forging an authentic, meaningful brand relationship with your audience ensures you can weather any storm. We conduct audience and market analyses and facilitate definition of your brand positioning, principles, and mission statement. Our specialty: leveraging CSR accomplishments and social impact to build reputational strength and brand resiliency.
MESSAGE DEVELOPMENT
A powerful message is the foundation of good storytelling. We conduct audience research and stakeholder interviews, facilitate message workshops to create alignment on your organization’s values and vision, and conduct landscape analyses to understand the broader environment. We then synthesize these insights into a core message framework that persuades your audience and moves them to action.
STRATEGIC COMMUNICATIONS
In an era of infinite communications platforms, a targeted approach is essential. We begin with a deep understanding with your key audiences – what they read, watch, and who they trust. Then we create narrative arcs to tell your story over time and deploy them across earned, organic, and paid media channels from newspapers to podcasts, influencers to social video.
EXECUTIVE COMMUNICATIONS
In this personality-driven media moment, your leaders are the brand. We have spent decades helping some of the world’s most powerful leaders grow their visibility and define their public image. Our services include media trainings, speechwriting, op-eds, social content, and thought leadership strategy – with a special expertise in helping female leaders shape their public profiles.
CONTENT CREATION
This is where the magic happens: strategy becomes story. We concept, script, and produce powerful content – from emotionally-resonant television ads to clever social assets, keynote speeches to live event programming. Every piece of content is designed to turn your message into a cultural moment that moves your audience to action.
OUR
CLIENTS
(current and former)
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OUR
STORY
Every day little moments of poetry unfold around us. The art is in the seeing.
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Sonnet was founded to help companies, organizations, and leaders dig beneath the data and unearth the everyday poetry of their work.
We help clients define their message, discover the most compelling angles of their story, and bring that story to life through powerful written and visual content.
Liz Oxhorn has been at the center of some of the largest marketing campaigns and media events of the last two decades.
She is a veteran of five United States presidential elections, two international parliamentary elections, and the Obama White House.
She has worked as a writer and communications advisor for leading-edge organizaions like Airbnb, Bill Gates’s Breakthrough Energy, the Obama White House, and Harris for President.
She has also written and produced video content for Biden for President (on behalf of FF PAC), The Robert Wood Johnson Foundation, Israel’s Yesh Atid party, and more. Her work has been featured in The New York Times, Variety, Rollling Stone, NPR, and USA Today.
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In 2016, Liz oversaw production of over sixty short films for the Democratic National Convention and planned four nights of live television programming for the event.
She also oversaw global election night coverage for President Obama’s historic 2008 win.
Liz is a graduate of the College of William and Mary with a degree in Marketing. She lives in Paris.
Liz Oxhorn
Founder & CEO
GLOBAL REACH
Sonnet is based in Paris, but works with clients in the US, Europe, and around the world.
We work directly with companies and organizations who want to tell powerful stories for English-speaking audiences.
We collaborate with European entities on strategy and content development in the local language.
We also partner with American advocacy, public affairs, and production entities who need a Europe-based ally for their work.
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From Mumbai to Tel Aviv, we have a decade of experience working in a dual-language environment.
